This session is for charities and community groups who are already on TikTok and want to grow an audience by developing unique and original content. The interactive webinar will explore:

• TikTok strategy: aligning with your organisation’s overall Business Plan and Marketing Strategy.

• Advanced TikTok insights: audience demographics and data to guide Content Strategy.

• Tone of Voice: how to develop a unique tone of voice for TikTok.

• Optimising for SEO: TikTok as a search engine.

• Influencing change: how to develop content about sensitive topics and influence change.

• Advanced TikTok functionality: Voice-over, Green-screen, Stitching, Duet, Creating Community.

• Advanced TikTok editing skills: tips and mistakes to avoid.

• TikTok analytics: how to use the analytics on the platform to improve your TikTok videos.

• Collaboration: how to develop effective collaborations on TikTok – working with micro-influencers.